Privacy Policy

Updated:  05 January 2025

Simply Lifestyle Company Limited (“SIMPLY”, “we”, “our”, or “us”) operates the website https://simply.co.th/ and the SIMPLY mobile application (“Service”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service, in accordance with Thailand’s Personal Data Protection Act B.E. 2562 (PDPA).

1. Information We Collect

We collect the following types of information to provide and improve our Service:

   ❖ Personal Information: Name, phone number, email address, delivery/pick-up address, and location data.

   ❖ Account Information: Login credentials, communication preferences, and order history.

   ❖ Payment Information: Billing details and payment method information (processed securely through third-party payment providers; SIMPLY does not store your card details).

   ❖ Usage Data: Information about how you access and use our website or app, including IP address, device type, browser type, and activity logs.

   ❖ Photos or Uploaded Media: Images you voluntarily provide for service purposes (e.g., cleaning area, item condition).

2. How We Use Your Information

SIMPLY uses your personal information for the following purposes:

   ❖ To provide and manage laundry, cleaning, and home service bookings.

   ❖ To process payments and deliver receipts.

   ❖ To contact you about your orders, updates, or promotions.

   ❖ To improve our services, app functionality, and customer experience.

   ❖ To comply with applicable laws, regulations, and internal policies.

3. Legal Basis for Processing

We process your personal data under the following lawful bases:

   ❖ Contractual necessity – to provide the services you request.

   ❖ Consent – when you agree to receive marketing or allow location access.

   ❖ Legal obligation – to comply with PDPA and other relevant laws.

   ❖ Legitimate interest – to improve our operations and prevent fraud.

4. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy. When no longer required, data will be securely deleted or anonymized in accordance with PDPA requirements.

5. Sharing and Disclosure

We may share your data with:

   ❖ Service Providers: Delivery partners, payment gateways, IT support, or analytics providers who assist in operating our business.

   ❖ Third-Party Tools: Such as Omise, Google Maps, Google Analytics, Facebook, LINE Official Account, and WhatsApp, which may collect data according to their own privacy policies.

   ❖ Legal Authorities: When required by law, court order, or government request.

We do not sell or rent your personal information to any third parties.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, or disclosure. However, please note that no method of transmission over the internet is completely secure.

7. Your Rights Under PDPA

Under Thailand’s PDPA, you have the following rights:

   ❖ Access and obtain a copy of your personal data.

   ❖ Request correction of inaccurate or incomplete data.

   ❖ Request deletion or anonymization of data when no longer necessary.

   ❖ Withdraw consent at any time, without affecting prior lawful processing.

   ❖ Object to certain types of processing.

   ❖ Complain with the Personal Data Protection Committee (PDPC).

To exercise these rights, don't hesitate to get in touch with us using the details below.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze traffic, and deliver personalized content. You can control or disable cookies through your browser settings.

9. International Users

While our primary users are in Thailand, international users visiting Thailand and using our services are also subject to this Privacy Policy. Data may be transferred and processed within Thailand, where our servers and operations are located.

10. Links to Other Websites

Our Service may contain links to third-party websites or platforms. We are not responsible for their privacy practices or content. Please review their policies before providing any personal data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website and app with a new “Last Updated” date. Please review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or your personal data, please contact us:

Simply Lifestyle Company Limited (Head Office)
📍 2218/18–2218/19 Chan Road, Chong Nonsi Subdistrict, Yannawa District, Bangkok 10120
📞 02-055-6055
📧 contact@simply.co.th
🌐 https://simply.co.th/